Store Layout and Design

Retailmanagementlayout fancyobject ovesgridfreeflowracetrackspineharrin gtonboneflexibilityimpulsebuyingshop aholiccosttradeoffstrategykindlemerc handiseharrypottertwilightfightfixture spricelingstraightrack rumpofbeansdisco untsherlockholmesbenedicywowhoriz ontalRetailmanagementlayout formulao bjectovesgridfreeflowracetrackspineh arringtonboneflexibilityimpulsebuying shopaholiccosttradeoffstrategykindle merchandisewebsite tropefixturespri celingstraightrackproductivitydiscoun tpointofsalespurchasesignage artistic production categorydepartmentatmosphericsmus iclightingcolourscentexcitementblingy 2|Page Some objectives for a come in design argon to (1) implement the retailers strategy, (2) wreak customer buying behavior (3) offer flexibility, (4) control design and maintenance costs, and (5) meet legal requirements. Typically, a store design cannot achieve all of these objectives, so managers make trade-offs between objectives, much(prenominal) as provi ding convenience versus encouraging exploration. The basic elements in a design that guide customers through the store atomic number 18 the layout, signage, and features areas. A well-situated store layout helps customers find and purchase merchandise. Several types of layouts parking lotly apply by retailers are the grid, race track, and free-form.

The grid design is vanquish for stores in which customers are expected to explore the entire store, much(prenominal) as grocery stores and drugstores. Racetrack designs are more commonalty in large upscale stores like department stores. Free-form designs are commonly found in small specialty stor! es and inside large stores departments. Signage and graphics help customers locate specific products and departments, show product information, and kindle items or special purchases. In addition, graphics, such(prenominal) as photo panels, can enhance the store environs and the stores image. Digital signage has several advantages over handed-down printed signage but the sign fixed c osts have make the adoption...If you want to get off a full essay, order it on our website: BestEssayCheap.com

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