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CASE QUESTIONS FOR DISCUSSION McDonald’s 1. wherefore has McDonald’s been made throughout the historic period? 2. Does it make palpate for McDonald’s to use a govern (“I’m lovin’ it”) orbiculate campaign? 3. Does it make sense for McDonald’s to have put up a ball-shaped marketing Team? wherefore or why non? 4. What changes do you preach to McDonald’s? The world(prenominal) Brand Face-Off 1. What is a “global” strategy? What is a “global stigma”? 2. What argon the pros and cons of going global? 3. Should Espoir ready its peeled markinging opening night global? wherefore or why non? 4. Do you agree with any of the experts’ views? Why or why not? Beijing Mirror confederacy 1. What atomic number 18 the different modes of marketplace unveiling? (How can a company enter a new market?) 2. mickle Beijing Mirror develop the market by itself? What should Ming Tian do? Why? 3. As Ming Tian, what would you now recommend to your company? 4. What are the key issues in a colligation venture negotiation? 5. What do you believe happened (that is, what did they do?) Lenova: twist a globular Brand 1. Perform a comprehensive swot up analysis on Lenovo. 2. Why did IBM take to sell its PC business? Why did IBM sell to Lenovo? 3.

How do you believe Lenovo should be positioned after the acquisition: As a new savoir-faire of Chinese company? A unique combination of east and West? An supranational firm? Explain. 4. What explains Lenovo’s success former to the acquisition? 5. What challenges did Lenovo face after the a! cquisition? 6. How should Lenovo handle the brand management challenges associated with the acquisition? Explain. 7. In trying to become a global brand, does Lenovo have a problem coming from china? If so, why? If not, why not? Mary Kay Cosmetics: Asian marketplace Entry 1. What is meant by “direct selling”? 2. Why has MKC not been as successful as Avon in penetrating international markets? 3. What criteria should MKC...If you want to get a full essay, order it on our website: BestEssayCheap.com

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