Alliance

Strategic Alliances Between Nokia And Microsoft INTRODUCTION:- In October 2011, Nokia announced the imprint of its Lumia 800 vigorous phone. The Lumia 800 was Nokias first mobile phone to be released with theWindows yell mobile Operating System (OS) of Microsoft Corporation (Microsoft). Nokia and Microsoft had entered into a league in February 2011 whereby the Windows Phone would become the autochthonic operating scheme for Nokias high-end smartphones. Nokias partnership with Microsoft was intended to help it face up to the voiceless competition in the smartphone segment from the newer entrants into the food commercialize. Nokia was a broach in the smartphone business and held the majority share in the smartphone market bowl 2007. But it started to face heavy competition from new(prenominal) players exchangeable Apple Inc.1(Apple) and Google Inc.2 (Google) which entered the high-end smartphone market aft(prenominal) 2007. The new mobile OSs of these compani es the likes of Android3 and iOS4 captured a large share of the high-end smartphone market. Nokia started to quickly lose market share. With a lot of the hardware remaining the same, the OS used in the mobile phones and the number of applications available for a mobile OS were the or so important factors which differentiated one smartphone manufacturer from the other.

To tick that there was more of a focus on software, Nokias add-in exchanged its chief operating officer Olli-Pekka Kallasvuo with Stephen Elop (Elop) in the year 2010. Elop had been the president of Microsofts business member forwards being appointed as Nokias CEO. Soon after taking over as CEO, he wrote a memo! to Nokias employees underlining the wishing for drastic changes in the company. Elop took the important decision to replace Nokias Symbian OS with Microfsofts new Windows Phone OS as the primary OS for Nokias high-end smartphones. As per the deal reached, Nokia would pay royalties to Microsoft for using its OS in its smartphones. Microsoft paid Nokia US$1 billion for growth and promoting...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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