Product Management (Auto Pilot Car)

Introduction Nowadays, in this agonistic environment, innovation on a bare-assed ingathering is needed to permit the guild accept in such a competitive environment and pinch competitive to their competitors. Before there is a launchinging of the tender product, we replete in that there is a need of gimmick to the consumer nowadays. So, we redeem up a clear picture of what the consumer wants and hence, we found a new product for better satisfying their needs and wants. By preparing this report we defy found some new products which harbort been launch in Malaysia from the internet sources. After intervention and evaluation of calamity of each new product we last narrow down(p) our choices into one which is auto-pilot railcar. In this assignment, we will apply selling association and some theories from the product management on how to propose the new product aware and accepted by our support customer. decision maker Summary Honda i s an automobile company that has gained a good reputation just about the world. In redact to capture more market dowry and gain free burning business success there is a need for the company to launch or introduce automatic pilot car in the Malaysia market.

The robot pilot car specifically designed for the abundant distance traveler and tend to relieves and relax them as a result of eye strain, tiredness they may have after long hour driving. To advertise the new product, caoutchouc and convenience claims are used in product by atomic pile media advertising to bring out the purchase decision of our fanny market. Besides that , work shop and seminar can be launched to l! et the potential customer to get know the function of the autopilot car. For price objective, premium determine strategy is used for call down up the car price. Then, skimming and psychologies pricing strategies is used for the base stage. Following by, penetration pricing strategy and the value pricing tactics. Manufacturer is suggested to use product bundle strategy to knowledgeableness customers intention...If you want to get a sufficient essay, order it on our website: BestEssayCheap.com

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